Local SEO Services > Google Business Profile Optimisation
Our Google Business Profile optimisation service generates leads and enquiries from local customers that want your products and services.
Is a Google Business Profile really that important for my local business?
If your business relies on local customers, your Google Business Profile is one of the best ways for you to tap into their local searches: Google Business Profiles appear in Google Search as well as Google Maps results to anyone searching specifically for what you offer, precisely where you offer it.
In fact 46% of all Google searches have local intent, 86% of customers use Google Maps to find local businesses, and 60% of searchers have directly contacted businesses through Google Business Profiles. Most importantly, 80% of local searches result in conversions.
How else can a Google Business Profile benefit my local business?
Your Google Business Profile isn't just about local SEO. It provides important information to new and existing customers about your business, including your products and services as well as location and contact details.
It's also a great place for a new customer to get a sense of what other people think about your business, with reviews and customer photos, as well as how you interact with them.
What can I expect from your Google Business Profile optimisation service?
Our standard service includes everything you need to get your profile looking good, and starting to perform well for local searches.
We'll conduct that all-important keyword research, to ensure the right ones are included on your profile.
If you have one already, we'll run an audit of your Google Business Profile including a competitor review, to see who's doing it well or otherwise in your area. If you don't, we can help you set up, claim & verify one.
Then it’s time for implementation…
What happens next?
With our research done and a profile live, we'll write a compelling, keyword-optimised business description, provide recommendations for selecting your optimal primary and secondary categories, and writing compelling, keyword-optimised descriptions for up to 3 of your services.
We'll update your key business details for consistency, including address, phone number, website URL, and hours of operation along with recommendations for any other business attributes.
We'll develop some Question and Answer content ready for seeding on your profile, add optimised photos of your business and set an accurate pin placement within Google Maps.
Finally we'll provide you with an easy-to-follow document outlining all our optimisation recommendations for you to simply review, copy and paste into place.
What happens after my Google Business Profile has been optimised?
Along with our recommendations, we'll also give you our best practice guide to ensure you're getting the most from your newly-optimised Google Business Profile, and continuing to build your local visibility by keeping it fresh and up-to-date.
We also offer some optional extras that are usually only available as part of our ongoing Local SEO service.
These include implementation of our recommendations (once approved by you of course!); access to our review platform, to help monitor, respond and showcase the very best of them on your website; ongoing ranking and competitor performance monitoring, so you can track how yours compares to the competition; ongoing Google Business Profile update monitoring, to ensure you're notified of any changes made by Google or anyone else - including your competitors!
“Thanks to LocalMark, our Google Business Profile is now dominating local search results for ‘plumber’ in Google’s Local Pack and Google Maps.”
Would you like expert help optimising your Google Business Profile?
We offer Google Business Profile optimisation as a standalone-off service, or as part of our great value monthly Local SEO Essentials service.
With either option we’ll conduct a detailed audit of your existing Google Business Profile, and provide detailed recommendations for you to review and implement. And if you need help making those updates, we can handle that too.
Learn more about Google Business Profiles…
