Local SEO Case Studies > Fertility Clinic, London UK
Headquartered in London, and with clinics across the UK, Create Fertility is the UK’s leading specialist in Mild & Natural IVF.
Create Fertility's mission is to provide the most natural and safe approach to fertility care, offering female-friendly IVF treatment that delivers better health outcomes for mothers and babies.
Their pioneering approach to IVF focuses on the quality of eggs, rather than quantity, offering women the best chance of success while reducing the emotional and physical burden associated with IVF.
Their search marketing challenge
Create Fertility had been running some marketing activity online for some time before they approached us.
They were looking for help with paid and organic search marketing in order to maximise their marketing & attract more clients to their clinics.
They were already running some paid search marketing on Google Ads and in terms of on-site search engine optimisation (SEO) there was plenty of opportunity for improvement.
Our holistic search marketing approach
Following a comprehensive review of Create Fertility's website, their competitors and their online marketing activity to date, we recommended that they implement Google Analytics web tracking to their website and then focus on keyword-optimising several of their primary service landing pages to help support their Google Ads activity.
This approach was aimed at driving and converting website visitors while also helping us identify & test any keywords that we should be looking at from a wider SEO point of view.
Once we had more data and were clearer on what was driving traffic and what was generating conversions - most crucially new client enquiries and open day bookings - we were able to propose and implement some further on-site SEO by optimising existing pages as well as creating new keyword-optimised pages.
What results did we achieve while working together?
In just 7 months, by implementing our recommended on-site changes and taking over the management of their ongoing paid search activities, we generated some great results in both paid and organic search. *
We also steadily reducing their reliance on - and cost of - paid ads on Google:
• 2 million + ad views (great brand awareness!)
• Paid search engine traffic up nearly 200%
• Organic search engine traffic up more than 30%
• Website visits up more than 40%
• Enquiries up nearly 70%
• Average cost per click (CPC) decreased by 80%
• A substantial increase in service-related search traffic for terms including ‘ivf’, 'natural ivf' and ‘ivf london’.
“I just would like to say that you are doing brilliantly for us. We’ve seen a marked increase in visitors and enquiries since you came on board and, with your help, we look forward to continuing our success. Thanks and keep up the good work!”
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* Note: this project was undertaken & delivered under our Vie Digital parent brand.