Local SEO is an essential marketing tool for any business that wants to be found by local customers who live, work or are visiting the area.
Its primary objective is to improve your business' visibility in local search results on Google and other search engines, to attract more website visitors, enquiries and customers.
Improving a business’ visibility on Google helps to build trust, generate leads, increase footfall, gain loyal customers, and increase profits - all without paying for ads.
And what's more, as these potential new customers are actively searching - and you’re nearby to fulfil that need - the conversion rates can be way higher than other marketing channels.
There are an incredible 37k local searches each second. And the monthly number of Google local searches is a mind-boggling 97 billion! Local search is growing on a daily basis, with 46% of Google queries containing local search intent. Your local business can capitalise on how customers find your products and services, by implementing a local SEO strategy.
Here are a few of the benefits of Local SEO...
>> Better local visibility on Google search results
Local SEO ensures prospective local customers can find your business when they’re looking for the products and services that you offer, exactly when they’re needed. This includes appearing in more of Google's search results including organic results, on the 'Local Pack', in local directory results, in social results and on Google Maps.
>> Really high conversion rates
Nearby customers are actively searching for the products and services that you provide right now. Local SEO helps put your business front and centre when those customers are ready to buy, meaning really high conversion rates in terms of call and email enquiries, in-store visits and purchase.
>> More enquiries & leads from local customers
78% of people want to shop locally after looking on Google. Being locally visible on Google to those looking for what you offer when and where they need it, means more call and email enquiries and leads for your business.
>> More in-person visits (footfall)
Because of the high intent to buy from people searching locally, you can expect more in-store visits. Local Organic Google searchers are among the most motivated of potential customers, and as a result are highly likely to convert to visitor, lead and even new customer.
>> More sales (and sales revenue!)
Users conducting local searches have such high purchase intent, with almost a third of all local searches resulting in a purchase. With all those additional enquiries and in-store visits from highly motivated local customers actively looking for the products and services you provide, you're way more likely to make that sale - and generate that all-important revenue.
>> Improved local reputation
A big part of Local SEO is growing your online reviews. By building that all-important social proof, these same reviews about your product or service help to increase referrals and more customers.
>> Reduced reliance on online ads
Are you tired of spending money each month on Google, Facebook or Instagram ads without seeing any return on investment? An investment in Local SEO can deliver a solid return on investment in terms of actual enquiries and sales long after the work is done.
Does your business thrive on local customers, that either visit you or that you visit to provide your goods and services? If so, Local SEO could be for you!
Every business is unique, but typically local SEO works best for service, trade, retail and hospitality businesses that are looking to generate more enquiries, in-store visits and sales from local customers. This includes:
>> High street retail, including fashion, butchers, bakeries, toyshops
>> Hospitality, including bars, restaurants and hotels
>> Hair & beauty, including hairdressers, nailshops and barbers
>> Professional services including solicitors, accountants and financial advisors
>> Local trade, including plumbers, electricians, builders and landscapers
>> Leisure and entertainment, including karting, theatres, cinemas and kids farms
>> Health & fitness, including personal trainers, gyms and yoga studiosAgencies
>> Education & childcare, including Explore whether local SEO is worth exploring for your local businessschools, colleges and nurseries
>> Agencies including web, marketing and design agencies.
Explore whether local SEO is worth exploring for your local business.
Our 'done-with-you' Local SEO service is a monthly program.
Each month we work with you toward improving your local SEO performance including on-site optimisation, growing your directory listings, optimising your Google Business Profile, improving your online reviews, and more.
We'll cover all the essentials of a successful local SEO campaign as we work with you to help improve your business' online visibility, build trust, generate leads, increase footfall, gain loyal customers, and increase your profits.
Our 'done with you' Local SEO service is perfect for local businesses who are able to implement our local SEO recommendations, so - with our guidance - you'll be able to make content as well as technical changes to your website, and to write content for blogs, landing pages and social updates.
Should you require a little extra support, we offer a range of optional local SEO services that you can add or remove as you need them including copywriting, website development, and more.
Every client campaign is unique but each starts with an onboarding interview, a local SEO audit, setup on our tracking and reporting platform, some initial website recommendations, a review of your Google Analytics and Search Console, keyword research, and recommendations for optimising your Google Business Profile.
Thereafter we provide ongoing support with growing your online reviews, building your local directory citations, monthly local SEO performance tracking & reporting, and local SEO advice and support at our monthly catch-ups.
To find out more about the opportunities of local SEO for your business, we'll need to conduct an initial Local SEO Assessment of your business.
We'll review your current local digital footprint including your website, Google Business Profile, local directories and online reputation to see how you compare against your local competition.
We'll then arrange a catch-up call to walk you through our findings, share some immediate opportunities for you to improve your Local SEO performance, and tailor a package for us to support your specific business needs.
Arrange a FREE Local SEO Audit with one of our SEO experts.

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LocalMark’s local SEO service was established in Croydon, South London to help UK businesses to drive enquiries, visits and sales from local customers using 100% white hat SEO practices. We took everything we’d learned from more than 2 decades working with businesses large and small, and packed the best bits into an effective affordable Local SEO service for businesses of all sizes and from a range of sectors. As you can see from our local SEO case studies, we’re getting some great results!

Now based in Brixton, we’re proud to be part of the Vie Digital family, helping build great businesses since 2007. Find out more about us.

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