What kinds of businesses need local SEO?
Search engine optimisation (SEO) is an important part of any digital marketing strategy. It helps businesses get found online, reach their target audience, and increase their visibility in search engine results.
Local SEO is a specialised form of SEO that focuses on optimising a business’s website for local searches. It helps businesses get found by customers who are searching for products or services in their area.
In this blog post, we’ll discuss what kinds of businesses need local SEO and how it can help them succeed.
Why local SEO matters
Local SEO is an essential part of any business’s digital marketing strategy, especially if they have a physical location or serve customers in a specific geographic area.
According to recent research, 46% of all Google searches are looking for local information and 88% of consumers who conduct a local search on their smartphone visit or call a business within 24 hours.
This shows that local SEO can be an effective way to reach potential customers who are actively searching for products or services in your area.
Local SEO also helps businesses build trust with potential customers by providing accurate information about their location, hours, and contact details. This makes it easier for customers to find the information they need and increases the chances that they will visit or contact the business.
Additionally, local SEO can help businesses stand out from their competitors by optimising their website for relevant keywords and phrases related to their industry and geographic area.
Read more about Why Local SEO matters.
Types of businesses that benefit from local SEO
Local SEO is beneficial for any business with a physical location or that serves customers in a specific geographic area including:
Professional services such as lawyers and accountants
Local trade such as plumbers, electricians and builders
Hospitality businesses such as restaurants, bars and cafes
Gyms and fitness centres
Salons and spas
Retail stores
Schools
Medical and healthcare centres
Hotels and resorts
Auto repair shops
Estate agents
Pet stores and groomers
Entertainment venues such as theatres and music venues
Car dealerships
…and more!
In fact the list goes on. Just about any business that wants to be found by potential customers in its local area should consider investing in local SEO.
More businesses that benefit from local SEO.
How To Get Started With Local SEO
Getting started with local SEO doesn’t have to be complicated or time-consuming. The first step is to make sure your website is optimised for local searches by including your address on every page as well as your contact information such as phone number and email address.
You should also create standalone pages for each location if you have multiple locations so that each one can be optimised separately.
Additionally, you should optimise your website content with relevant keywords related to your industry and geographic area so that it appears higher in search engine results when someone searches for products or services like yours in your area.
But local SEO isn’t just about what happens on-site.
You should also set up and optimise your Google Business Profile, and make sure your website is listed with consistent details across all major directories including Yelp, Yell.com, ThomsonLocal etc., so that potential customers can easily find your business online.
Last but not least, don’t forget to build your online reputation through reviews. These can be a decisive differentiator between you and your closest local competitor.
In summary
Local SEO is an important part of any digital marketing strategy if you want to reach potential customers who are searching for products or services in your area.
It helps businesses build trust with potential customers by providing accurate information about their location as well as optimise their website content with relevant keywords related to their industry and geographic area so that it appears higher in search engine results when someone searches locally for products or services like yours .
Any business with a physical location or that serves customers in a specific geographic area should consider investing in local SEO services if they want to be found online by potential customers near them!
Who are we, and what is this?
We’re LocalMark, our local SEO London team of experts provide local SEO services that help connect UK trade, service & retail businesses with nearby customers. This post is one of many that’s been lovingly researched and written by our local marketing experts to help support the UK’s thousands of owners, managers and franchisees with growing their local businesses. If you found this helpful and could benefit from more of the same, be sure to share, follow us on social and sign up for our local business growth newsletter.