Local SEO Services > Local SEO Done With You
Each month we work with you toward improving your local SEO performance
…including on-site optimisation, directory listings, Google My Business profile(s), online reviews, and more.
We cover all the essentials of a successful local SEO campaign
…as we work with you to help improve your business' online visibility, build trust, generate leads, increase footfall, gain loyal customers, and increase your profits.
And can top up with whatever you need.
Our 'done with you' Essentials package is perfect for businesses that have the necessary resource to implement our local SEO recommendations.
But, should you require a little extra support, we offer a range of optional local search agency services that you can add or remove as you need them.
What will my Local SEO Essentials program look like?
Every client campaign is unique but each starts with an on-boarding interview, a local SEO audit, setup on our tracking and reporting platform, some initial website recommendations, a review of your Google Analytics and Search Console, keyword research, and recommendations for optimising your Google Business Profile.
Thereafter we provide ongoing support with growing your online reviews, building your local directory citations, monthly local SEO performance tracking & reporting, and local SEO advice and support at our monthly catch-ups.
Onboarding interview
As a first step we interview you to gather essential details about your business including locations and any brand names you operate under, your website domains and technical setup, your social media channels, your current sales and marketing activities, any challenges you may be facing or goals you may be looking to achieve, your key products and services, your competitors and of course your target customers.
This helps us establish a deeper understanding of your business, your objectives and any wider considerations from the outset.
Local SEO audit
We then conduct an initial local SEO audit of your digital footprint for each physical location to establish a benchmark for your existing local SEO performance.
Our local search audit evaluates your website authority, ranking for specific keywords, local listings, online reputation (reviews), Google My Business, on-site SEO, and social channels and provides recommendations for improving your performance for each.
This is updated periodically (up to once each month) to reflect any updates or improvements made during the previous period.
* PS you can see how your local marketing & SEO is performing doing by grabbing your 100% free local marketing & SEO audit today.
Local SEO monitoring & reporting
We use a range of tools to help support us in delivering quality local SEO. In order to provide us with information on where your links are coming from, competitive analysis, keyword research, and more, we need to set you up on our platforms.
As part of the setup process, you will be provided with access to your online local SEO dashboard to monitor progress.
This setup process is required for each physical location, usually based on the number of existing or desired Google Business Profile locations.
Website SEO housekeeping
We advise starting with your own website optimisation because you have control over it, and because that’s where potential customers will end up.
From the Local SEO audit we identify and provide guidance for addressing necessary fixes or making website improvements that will improve your website's search rankings.
Our Essentials package assumes that you have the necessary resource to implement our recommendations. So should you need help to remedy any on-site SEO issues, we can provide separate cost estimates to deliver any technical changes either in one go or over time.
Google Analytics & Google Search Console
We work with you to ensure your Google Analytics tools are set up properly and configure Google Analytics and Google Search Console to measure what traffic and keywords are contributing to your sales or new business enquiries.
We’ll also feedback on any observations and recommendations that could help deliver better results from your local SEO activities.
Again, our Essentials package assumes that you have the required resources to implement our recommendations. But should you need extra help, just let us know and we will provide separate cost estimates.
Keyword research & reporting
Building on insights from your on-boarding interview, Google Analytics and Google Search Console, we identify and propose up to 100 keywords to track and monitor across Google, Google Mobile, Google Maps, Bing and Bing Local.
We also propose up to 5 of these keywords to measure your share of search visibility across an agreed geographic area.
These keywords and phrases - usually comprised of your brand terms, core products or services, and of course your locations - are reviewed, refined, prioritised, approved and added to our tracking and reporting platforms to monitor ranking against your local competition.
Google Business Profile optimisation
Listings from Google My Business appear in organic search results and Google maps results on both desktop and mobile devices, making it a hugely powerful marketing opportunity for any local business.
We conduct a detailed analysis of each of your Google Business Profiles to ensure that they best reflect your services and operating locations using keywords, descriptions, business categories and images that help your business to stand out from your competitors.
We then provide detailed recommendations for optimising your Google Business Profile for you to review and implement directly.
We then monitor performance against your top 10 ranked competitors, and provide ongoing guidance for outperforming the competition.
Online reviews & reputation building
The quantity and quality of online reviews significantly impacts your business' reputation: the greater the number of high scoring ratings and reviews, the more likely a potential customer will choose you over a competitor. These same reviews have the added benefit of making your business rank higher in search results, which will increase the number of clicks, visits and enquiries, all of which lead to more customers and revenue.
We provide a reputation management platform to help you identify your happiest customers and make it easy for them to share their experiences across 20+ review sites including Google, Facebook, TripAdvisor, OpenTable, Houzz and more.
We will also provide guidance on helping to reduce, avoid or manage any bad reviews.
Local directory citation building
Local web directories are the online equivalent of phone directories, and your business needs to be listed consistently on all of the most important directories to boost your local search ranking, and generate more traffic and enquiries.
We’ll identify and monitor all of your existing listings or ‘citations’, check for accuracy and consistency in terms of your name, address and phone number (otherwise known as 'NAP'). We’ll also fix those inaccuracies, and remove any duplicates.
We’ll then start a citation building campaign to add 5 or so local, niche or general listings each month that will steadily boost your website’s online visibility and credibility with Google and the other search engines.
Local SEO tracking & reporting
We use a range of tracking and reporting tools and platforms to help support our delivery of successful local SEO campaigns.
From the outset of your campaign, we'll start monitoring your ranking for your target keywords, identify where links are coming from (and where link opportunities may lie), see how your competitors are performing against you, spot (and manage) citation opportunities, and much, much more.
Our Local SEO Essentials plan includes access to a powerful ‘always on’ local SEO dashboard via which we'll monitor progress with your local SEO campaign’s ranking performance.
Ongoing local SEO advice & support
Our Local SEO Essentials plan includes ongoing local SEO support and advice to help grow (and maintain) visibility on Google, and to drive leads, enquiries and visits to your business.
In addition to your local SEO dashboard, we provide a monthly catch-up call to review progress, discuss any updates to your requirements, and to agree any adjustments to your local SEO strategy. We'll also provide tactical local SEO advice and guidance to help your business outshine your competition.
From technical on-site optimisation and improvements to existing website content to ideas for new blog posts or landing pages, we’ll help ensure you make your local mark.
Do you want help improving your local SEO performance?
If your business could benefit from more enquiries, in-store visits and sales from local customers our done-with-you local SEO program will help.
Learn more about Local SEO…
