Local SEO Case Studies > Marketing & Design Agency, Essex
We provide white label Local SEO services to a Marketing & Design agency in Essex, improving their clients’ (and the agency’s) local visibility.
We asked their Head of Client Services to share her experience of working with us. Here’s what she had to say....
Why did your agency want to offer local SEO?
Most of our digital clients advertise to a local market. One of our small team had previously been handling local SEO for us but unfortunately they left.
As a result we already knew local SEO worked well in the past at increasing the visibility of brands in their local area.
Local SEO also aligns well with all our other marketing channels including content writing, and paid search as well.
And, as we also manage most of our clients' websites, we have the ability to implement a lot of SEO strategy easily.
Why did you decide to outsource your local SEO?
We decided to work with a partner agency primarily as our need was immediate, which didn't leave us enough time to recruit for an in-house role.
Working with an established local SEO agency also meant they had the necessary experience our clients needed, and they could cope with demand.
Local SEO is fairly new to us so it was good to have the flexibility of an agency contract on a client-by-client basis, instead of committing to a full time local SEO role.
What challenges were you facing before working with us?
We were lacking in specialist SEO knowledge within the agency. We had evolved from a specialist design & print agency, with some occasional digital marketing for those clients, into a full-service agency.
We found that our client demand for good, quality local SEO was increasing and we didn’t have the resource, both knowledge and time, to fulfil this need in house.
Tell us about your search for a suitable local SEO partner
We originally started our search for white label local SEO service providers by reaching out to our existing network of contacts, and by searching on Google.
By the time we spoke to LocalMark we'd been searching for ages – 6 months in fact - as it's really difficult to find a good match to our agency culture and ways of working.
Why did you choose LocalMark over other white label local SEO providers?
During our search we had spoken with white label local SEO experts across the spectrum – from solo freelancers right up to large SEO agencies.
We found that the biggest issue with freelancers is resource: they often struggled to cope with demand and, if they got involved in a large SEO project, we couldn't guarantee they can fulfil the work we needed them to do.
Conversely we found that the larger local SEO agencies tend to be based outside of the UK, with content not written in native English, and with no visibility of backlinks.
In both cases we value the relationship we have with our clients so cannot work with any third party suppliers that we don't trust implicitly.
“Having LocalMark as our trusted local SEO partner has freed up valuable time for us to focus on account management and overall strategy with existing clients. It’s also given us the confidence to include local SEO as a key part of our agency’s digital offering.”
What have you achieved since working with LocalMark as your local SEO experts?
Plenty!
We now have structure to our overall SEO and content strategy, focused reporting for SEO, SEO best practice in place for all new web builds, ongoing expert guidance and support with managing our clients’ local SEO, regular insight and advice on clients' wider digital marketing strategies, complete confidence in offering Local SEO as a service, several new client wins where local SEO was part of the pitch…
…as well as improved local SEO for our own agency.
What tangible local SEO results or outcomes are we delivering?
Since working with LocalMark, we’ve seen an increase in ranking for our existing website clients search terms and, all our new website launches we have gone live fully optimised for local SEO and ready to launch digital campaigns.
Within the team our marketeers, developers, and creatives are all learning important best practices for SEO and growing our collective knowledge.
Having LocalMark as our trusted local SEO partner has freed up valuable time for us to focus on account management and overall strategy with existing clients.
It's also given us the confidence to include local SEO as a key part of our agency's digital offering.
Has anything exceeded your expectations since working with us?
It’s been a new process for us all so we are really impressed with LocalMark’s dedication to making the relationship work, such as developing processes and ways of working to ensure both parties and the clients are getting the best out of it, being flexible to change.
LocalMark's communication is great. They're quick to come back to emails, and we have really productive video calls together.
What would you tell an agency who's considering outsourcing their local SEO to us?
Go for it!
If it feels like a good fit for your agency structure, culture and clients then in our experience LocalMark can fulfil the demand for SEO works on time, on budget, and to a high standard.
“LocalMark’s experience, service and professionalism is first class. From day one they understood the vision of our agency and the way we work with our clients.”
On a scale of 1-10, how likely are you to recommend our white label local SEO service to other agencies?
Ten out of ten! 😁
What's the main reason you would recommend our local SEO service?
Experience and knowledge.
We trust LocalMark to work on our accounts with full disclosure, commitment to the process and joint interest in the best outcome for the client.
LocalMark are confident to challenge us and the clients as and when required, but also good at accepting and adapting when the client has made a choice to do something else.
If there’s one word you could use to describe your experience of working with LocalMark, what would it be and why?
Commitment (in a positive way!)
You guys are committed to making the process work, going the extra mile, provide great communication and are committed to achieving the best outcome for us and our local SEO clients.
Any parting thoughts..?
LocalMark’s experience, service and professionalism is first class. From day one you understood the vision of our agency and the way we work with our clients.
When assessing and on-boarding LocalMark as a new agency partner to support us with our local SEO services, we had to have complete confidence in your ability to fulfil demand at the high standards our clients expect.
LocalMark have been patient with us implementing new processes into our team, along with offering great advice and expert SEO knowledge in regard to wider digital marketing and website strategy.
We absolutely LOVE working with LocalMark. You listen, understand and genuinely take an interest in our client’s success. We wouldn’t hesitate to recommend you to other agencies that are looking for a specialist local SEO partner.
“We absolutely LOVE working with LocalMark. They listen, understand and genuinely take an interest in our client’s success. We wouldn’t hesitate to recommend them to other agencies that are looking for a specialist local SEO partner.”
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