Local SEO Case Studies > Brewery & Taproom, South London
Photos courtesy of Signal Brewery & Taproom, South London.
Signal is an independent brewery & taproom in South London. They make a range of delicious and fresh beers on-site in keg, cask and cans using natural brewing, avoiding preservatives or additives.
We asked their owner and MD, Charlie, to share his experience of working with us. Here’s what he had to say…
What can you tell us about your local business?
Proudly pure & fresh, Signal Brewery & Taproom was established in Croydon, South London in 2016.
We make a range of delicious and fresh beers on-site in keg, cask and cans including our signature Lager, Pale Ale and more. We love natural brewing and staunchly avoid the use of any preservatives or additives. We also produce a delectable and award-winning London Dry Gin at our partner distillery in Sussex.
We also have a fantastic on-site taproom that can accommodate up to 200 visitors. Our taproom is available for private hire, but is also open to the public on Friday afternoons and Saturday all day throughout the Summer months, as well as for special sporting events outside of Summer.
What challenges were you facing before working with us?
Over the years we’ve built fantastic relationships within the trade including pubs, bars and restaurants across London.
We also have a growing loyal audience of consumers who buy from us online and via our beer subscription. But we had never promoted our taproom.
Our on-site taproom provides an amazing opportunity for us to engage with our customers face to face, and to generate additional revenues for the business, especially in the Summer months when we can open up our large terrace.
With limited advertising budget we were keen to see whether we could drive taproom bookings using local search engine optimisation, and that’s when we started the conversation with LocalMark.
What have you achieved since working with us on your local SEO?
When we started working with LocalMark we weren’t visible for any taproom-related keyword searches, even to potential customers on our doorstep.
But in less than 4 months our average ranking for “taproom” on Google Maps had improved from 15th to 2nd.
We’ve never been ones to shout about how great we are, so it’s also great to see our customer reviews have grown along with our SEO.
…and what results are you seeing?
With LocalMark’s support we’re on track to double our total number of (mostly 5-star!) reviews by the end of the year.
We’ve made significant improvements to our website and our visitor traffic is steadily increasing - especially from organic search which now accounts for nearly half of all our website visitors.
Off-site our Google Business Profile is generating dozens of website visits and calls each month.
But most importantly our taproom this Summer was way busier than in previous years.
Has anything exceeded your expectations since working with us?
Yes, very much so.
We understood what SEO is, but didn’t know what to expect in terms of it driving results for us, so we have been pleasantly surprised with the impact LocalMark has delivered through their support and guidance.
On a scale of 1-10, how likely are you to recommend our local SEO service to other business owners?
10/10.
What's the main reason you would recommend our local SEO service to other local businesses?
I’d recommend LocalMark for their deep knowledge of local SEO, their efficiency in delivery and ability to preempt what we and the business require.
Their alignment with our thinking helps maintain our momentum as a business, and it's invaluable having their professional guidance, especially when time and resources are limited.
What would you tell any other local businesses considering working with us?
If you’re considering local SEO for your business, and have concerns or reservations - or aren’t fully confident as to whether it’s right for you - have a chat with the specialists at LocalMark.
They continue to help guide us through the process, and we’re achieving a lot more than if we were using our own resources.
If there’s one word you would use to describe your experience working with us, what would it be and why?
Methodical.
LocalMark are very good at comprehensively defining what needs doing and why, educating us in any areas that we may be unfamiliar with.
And when you’re working with us on our local SEO, you keep us in the loop with helpful progress updates.
“LocalMark has been really helpful in building awareness of our brewery taproom to potential customers in the local area. Their local SEO service has helped us to improve our Google ranking, increase our online reviews, generated plenty of new website visitors and helped make our taproom way busier than we’d been in previous years.
If you need local customers for your business, you should speak to LocalMark.”
Ready to talk local SEO?
We’re the trusted local SEO partner to dozens of local businesses across the UK. To explore how we can help you increase your businesses visibility on Google, and attract more local customers, arrange a free consultation with one of our local SEO experts today.