Is local SEO right for my business?
Could Local SEO be your key to converting 80% of potential customers?
Here are some of the business categories that local SEO works for:
These business types will either want customers to visit them to purchase, to visit those customers to deliver a service, or a combination of the two. The common factor is that those customers will all be within a very specific geographic distance of that business
Now that we’ve identified some of the benefits of local SEO, it’s worth exploring whether it might work for your small business.
If you’re in need of more calls, email enquiries or in-store visits from highly motivated local customers actively looking for your products and services, local SEO can help.
Let’s dig into each of these business types in a little more detail…
SEO FOR HIGH STREET retail BUSINESSES
Grocers, butchers, bakeries, bookshops and clothing boutiques… With so much choice on the high street, how are you ensuring that new customers find your business, and choose to visit you over your local competition?
Picture the scene: you run a local sports shop in Chelmsford, Essex. A local school is searching on Google for ‘Children’s tennis racquets” but all they’re seeing in the organic and paid search results are big-name brands such as Sports Direct and Decathlon. How are you supposed to compete against these well-known, well-funded, trusted brands offering exactly the same product?
Well that’s exactly where local SEO comes in, giving your local retail businesses a chance to level the playing field and appear at the top of these same search results. The tennis club can see that you’re close by, that you offer a great service, and that it is super easy to plan a visit or call your store.
Find out more about local SEO for High Street Retail Businesses here.
SEO FOR Hospitality BUSINESSES
Restaurants, bars, pubs and hotels, with so much choice available how are you ensuring that new customers find your business, and choose to visit you over your local competition?
If you run a local hotel it is highly important that you demonstrate a high quality product and service, as well as reliability regarding your establishment.
With so much competition out there, if you cannot immediately show that your hotel is a cut above the rest, it is unlikely you will find new guets. Local SEO is instrumental in improving the visibility of hotels, bars and restaurant businesses to prospective customers searching Google. Think about it, if you are searching for a 5 star hotel for your honeymoon, who would you contact first, the hotel with 5 star reviews and up to date information and a number of high quality professional photos on their Google profile? Or a hotel with an out of date telephone number and only bad quality photos from guests.
When it comes to hospitality, social proof and reviews are essential. If there are a number of glowing reviews from guests of your hotel, prospective clients are far more likely to book.
Local SEO offers your local hospitality business the very best chance to appear at the top of local search results, making it all the more likely that you’ll generate that all-important reservation.
Find out more about local SEO for Hospitality Businesses here.
SEO FOR hair & beauty BUSINESSES
Barbers, hairdressers, beauticians and nail salons, with so much choice on offer how are you ensuring that new customers find your business, and choose to visit you over your local competition?
With countless hair and beauty busiensses competing for attention online, how are you ensuring that you stand out to new customers, and that they trust you can deliver the quality service they need?
Imagine a potential customer in Brighton, Sussex is searching for a barber to cut and style their hair for a last minute job interview. With time against them, this potential customer is likely to look on Google for a nearby barber and immediately call one of the numbers with the best reviews from the top of the local pack.
Local SEO gives you the very best chance for your local barber to appear at the top of these search results, making it all the more likely that you’ll generate that all-important enquiry.
Find out more about local SEO for Hair and Beauty businesses here.
SEO FOR LOCAL TRADE BUSINESSES
Builders, electricians, plumbers, roofers, painters and decorators, plasterers, locksmiths, gardeners and landscapers. With countless trade businesses competing for attention online, how are you ensuring that you stand out to new customers, and that they trust you can deliver the quality service they need?
Imagine a potential customer in Tunbridge Wells, Kent is searching for an electrician to fix their outdoor lighting ahead of a family birthday party. With time against them, this potential customer is likely to look on Google for a nearby electrician and immediately call one of the numbers with the best reviews from the top of the local pack.
Local SEO gives you the very best chance for your local trade businesses to appear at the top of these search results, making it all the more likely that you’ll generate that all-important enquiry.
Find out more about local SEO for local trade businesses here.
SEO FOR LOCAL PROFESSIONAL SERVICE BUSINESSES
Solicitors, accountants, bookkeepers, mortgage brokers, financial advisors, and even architects and building consultants… With hundreds of potential customers searching Google for your expertise each and every day, how can you make sure that your business is visible and attractive enough for them to choose you?
Imagine a potential local customer wants to arrange probate, and is looking for a suitable solicitor to draft all the paperwork. Your firm offers this service, but your local competition dominates all the search results in your area. How would the customer even find out that you offer this service if your business is not found on Google search? Or your business appears lower down in results, without any reviews or evidence that your firm offers a premium probate service?
Local SEO gives you the very best chance for your local professional service businesses to appear at the top of these search results, making it all the more likely that you’ll generate that all-important call or email enquiry.
Find out more about local SEO for local professional services businesses.
SEO FOR LOCAL LEISURE & FITNESS BUSINESSES
Gyms, personal trainers, leisure centres, swimming pools, indoor climbing, karting tracks and soft play centres… with local customers wanting to get fit or try a new activity for themselves, their families, friends and colleagues are searching for businesses like yours. What are you doing to really stand out from your competition? Envisage the scene, a local members club in Kent, wants to offer their staff a membership to a local gym as a perk. The members club staff need to look good and have expressed an interest in going to the gym to keep at their peak. How can you ensure your gym sparks the customer interest over your competitors in the Kent area? Afterall you offer similar products/ services at similar prices. Why would the client choose your leisure & fitness business if it appears lower down in the search results than your competitors? And how about if your competitors have 5 star ratings and your gym does not have any reviews online? It would be almost impossible to win the business.
Local SEO offers your local leisure & fitness business the very best chance to appear at the top of local search results, making it all the more likely that you’ll generate that all-important call, email enquiry or walk-in.
Find out more about local SEO for local Leisure and Fitness Businesses here.
SEO FOR LOCAL HEALTH & WELLNESS BUSINESSES
Yoga and pilates studios, wellness coaches, nutritionists, massage therapists and even specialist health clinics. With dozens of local searches every day for the services that you provide, where you provide them, how do you guarantee that you and your business are found?
Imagine you are a massage therapist working in the Surrey area. There are a few local spas and independent therapists working in your local area and often you miss out on local clients to these competitors. Why could this be? If your competition has a number of positive reviews, and their company information is up to date on their Google Business Profile and website, they are far more likely to appear at the top of local search results.
Local SEO offers your local health & wellness business the very best chance to appear at the top of local search results, making it all the more likely that you’ll generate that all-important call, email enquiry or walk-in.
Find out more about local SEO for local Health and Wellness Businesses here.
SEO FOR LOCAL EDUCATION PROVIDERS
Schools, colleges, nurseries, childcare providers, private tutors, language and music teachers, and even evening class providers. Potential customers in your area - students as well as parents - are looking for the courses or care that your business can provide. What can you do to ensure that you're visible in results, and that your service stands out from the rest?
If you run a local school it is highly important that you demonstrate trust and reliability regarding your services and your organisation. If you cannot immediately show that you run a trustworthy and dependable establishment, it is unlikely you will recruit new families. Local SEO is instrumental in improving the visibility of schools and childcare businesses to parents of prospective pupils searching Google. Think about it, if you are searching for a school for your children, who would you contact first, the school with 5 star reviews and up to date information and a number of high quality professional photos on their Google profile? Or a school with an out of date telephone number and only bad quality photos from students.
When it comes to childcare and schooling, social proof and reviews are essential. If there are a number of glowing reviews from existing parents at the school, prospective parents are far more likely to get in touch.
Local SEO offers your local education or childcare business the very best chance to appear at the top of local search results, making it all the more likely that you’ll generate that all-important call or email enquiry.
Find out more about local SEO for local Education Providers here.
SEO FOR WEB, DESIGN & MARKETING AGENCIES
Website designers, creatives, marketing and PR consultants and agencies. Business owners in your area are actively searching for the expertise, guidance and services that your business can provide. How are you making sure that you (and the clients you’re working with) outshine the local competition?
Imagine this scenario, your main design agency competitor in the area always reaches the top of search results on Google and they are gaining all the local clients. They are appearing first, above your agency, for all the main keyword searches. They have many recent 5 star reviews, a lot of testimonials and slick images of happy clients with successful campaigns. Your agency on the other hand is not appearing high in the search results and you have little online content to prove what an outstanding service you offer.
Having a solid local SEO strategy can also free up valuable time for your agency to focus on account management and overall strategy, with the knowledge that prospective clients are finding your business online. Why not include white label local SEO as a key part of your agency’s digital offering?
Local SEO offers your specialist agency the very best chance to appear at the top of local search results, making it all the more likely that you’ll generate that all-important call or email enquiry. White Label Local SEO could also provide a great value add-on to your existing suite of services providing new revenue streams and increasing client retention.
Find out more about local SEO for local Web Design and Marketing Agencies here.
Are you ready to talk Local SEO?
Give us 30 minutes, and we’ll walk you through a free local SEO analysis and a tailored proposal for working with our experts to attract local customers to your business. Arrange your free 1-to-1 consultation with one of our experts today.